Medical marijuana is legal in California, but I never stopped to think
about how it would play out in print. The "clinic" ads in the San Diego Reader (their City Paper) are relegated to the back, sandwiched between used cars and "escort" services. Many rely on bad stock images of cross-armed doctors and nurses with de rigueur stethoscopes draped around their shoulders. Did we mention "medical"? Others get right to the point: leather-clad dominatrixes hoist hukkas to their pursed lips. And for the hippy set, "Green Hope Collective" is set against a rainforest backdrop, smiling faces and a green leaf logo. Go Green! The above ad was the best design-wise, although I am unsure about the headline. Maybe it should have said "Smell Cheese". For anyone (myself included) who thinks our pot policies are Draconian, these awful advertising spreads made me smile. Say "CHEESE!"